Outstreched arm

Friday, December 22, 2006

Some people actually *like* the Adobe CS3 icons

Like this guy.

Look, I don't care that the icons are "recognizable" now. A series of flat squares of different colors would sure as heck stand out in the Dock and be distinguishable as well. How's that - just remove the two-letter abbreviations. No one calls Adobe Bridge "Br" anyway. And what's "Jr"? Junior what?

Also, notice all the non-letterized icons. They make the key point in this miserable failure: if Acrobat Reader's funky triangle is so well known that it should stay its own symbol, how about focusing on creating equally impressive icons for the rest of the suite? I thought that's what icon designers did.

The most frequently repeated cliche in marketing is that any exposure, even exposure that provokes negative reactions, is good for the business. It's baloney. Regardless of that, though, and regardless of the recognizability of these icons touted by some people who need to go easy on the crack, can we agree that this is ugly? Even if it magically increases your productivity by .8%, please admit that it's basically non-design.

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